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Seeing Workforce Dynamics from a Bird’s-Eye View

Understanding and managing workforce dynamics is crucial for achieving organizational success. Today, it has become standard practice for corporate organizations to periodically analyze their workforce in order to align it with strategic objectives. Through a detailed examination of factors such as workforce size, geographical and functional distribution, seniority levels, career progression, and key metrics of interest, companies can identify areas for improvement and optimize their workforce accordingly. This comprehensive approach allows companies to bridge gaps and capitalize on opportunities for growth and success and should be performed on a rolling or more regular basis.

Why Do We Need Workforce Dynamics?

By conducting a comprehensive analysis of workforce dynamics, organizations gain valuable insights to make informed decisions and implement targeted interventions where needed. This, in turn, results in improved overall business performance. Investors can also benefit from such analyses as further inputs alongside other market research to guide investment decisions.

Valuable workforce dynamic insights include:

  • Workforce size: The size of the workforce within the organization, across different geographies and different functions
  • Geographical distribution of the workforce: Where employees are located around the world, its alignment with demand, cost structure (like having certain functions based in lower-cost regions), and strategy (like targeting potential high-growth markets).
  • Functional distribution of the workforce: The allocation of employees across different departments and evaluating its suitability for core business processes, cost structure, and strategy. This includes assessing the balance of functions and their alignment with the organization's focus, be it product-centric or sales/marketing-driven.
  • Seniority distribution of the workforce: The allocation of employees between junior and management levels, considering cost-effectiveness and the ability to provide effective oversight.
  • Career progression: Metrics such as promotion rates, attrition rates, and employee commitment.
  • Additional metrics of interest: Diversity, Equity, and Inclusion (DE&I) metrics, as well as other metrics that align with the specific strategic goals of the organization.

However, access to detailed workforce data is often limited for external stakeholders, hindering accurate understanding of organizational structure and, subsequently, accurate predictions of a company's future performance. This becomes even muddier for publicly listed companies as most of their insights are gleaned from quarterly reports that emphasize financial results and tend to gloss over any workforce metrics.

Due to sporadic and inadequate tracking, workforce metrics’ ability to forecast the future performance of a target company is diminished despite their dual role as an input and indicator of company well-being. However, the availability of any comprehensive workforce data, even if only directional, can significantly enhance existing financial signals used by analysts to forecast company performance. The analysis of workforce dynamics can provide valuable insights that contribute to a deeper understanding of company health and facilitate informed decision-making.

What is Workforce Dynamics?

Addressing the Workforce Data Gap

Accessing detailed workforce data has become increasingly crucial in today's competitive market. Financial analysts are constantly seeking alternative sources of signals to gain an edge, and workforce metrics provide valuable insights to generate or disprove investment theses.

Unlike retrospective quarterly performance reports, workforce data at higher frequencies allows analysts to make predictions and decisions ahead of competitors, fostering a proactive approach. Moreover, the ability to customize metrics based on company-specific, industry-specific, and time period-specific circumstances is paramount.

By addressing this gap and offering user flexibility and customizability, tools like Aura Workforce Dynamics empower analysts with knowledge and enable them to be proactive instead of reactive. With this comprehensive access to workforce data, analysts can make informed decisions, identify strategic shifts in company trajectory, and outperform the competition.

Introduction to Aura Workforce Dynamics

Aura Workforce Dynamics is a powerful tool that provides valuable insights into workforce metrics for companies of interest. By tracking and compiling these metrics, Aura offers a comprehensive view of the latest trends and shifts in the industry. Regular reports, delivered on a weekly basis, keep users updated on key performance indicators.

This product consists of two separate but interconnected parts:

graph-iconStandard company metrics:

Core real-time metrics covering workforce size, hires and exits, job postings, etc., broken down by geography, function, and seniority.

  • These metrics will be tracked and compiled for specific companies of interest.
  • These metrics will be delivered regularly (e.g., weekly) in report format, showing the latest trends/shifts.

eyeball-iconCustom alerts:

‍Alerts can be triggered when specific metrics of interest pass defined thresholds for target companies.

E.g., When hires/exits/job postings increase or decrease substantially compared to either historical averages or peer averages

  • These metrics can be chosen by users so that they can track the data that is most useful for them.
  • Thresholds can also be defined by users so that they can tailor alerts to their needs.

The flexibility of Aura Workforce Dynamics empowers users to select the metrics most relevant to their specific needs. Plus, they can define thresholds for custom alerts, ensuring timely notifications for any significant deviations. By comparing these metrics against historical averages and industry peers, users gain insights into their company's trajectory, enabling them to make informed decisions and drive success.

By providing higher frequency workforce data, Aura Workforce Dynamics enables analysts to predict future financial and stock performance, breaking free from the reactive stance imposed by quarterly performance reports. With its customizable approach, Aura Workforce Dynamics caters to the diverse needs of different users, taking into account company-specific, industry-specific, and time period-specific circumstances.

Benefits of Aura Workforce Dynamics

Aura Workforce Dynamics offers many benefits that can transform the way businesses operate. First, it empowers financial analysts with valuable knowledge and insights. In today's competitive market, having access to alternative sources of signals is crucial for staying ahead.

For instance, the use of satellite imagery as an additional input into investment decisions has gained fame for its ability to provide unique information that can outperform the competition. Workforce metrics, in that same vein, play a significant role in generating or disproving investment theses, adding another piece to the puzzle of financial analysis.


Source: CNBC

Next, Aura Workforce Dynamics enables analysts to move away from a reactive stance when it comes to assessing performance. Quarterly performance reports, focusing on concrete financial results, often force analysts to react rather than anticipate. By providing access to workforce data at higher frequencies, Aura allows interested parties to predict future financial and stock performance more accurately. This proactive approach empowers analysts to make informed decisions ahead of competitors, giving them a competitive edge in the market.

Lastly, the customization aspect of Aura Workforce Dynamics is a key advantage. Different users have different needs and preferences when tracking metrics for specific companies. By offering a tool that enables customization, Aura Workforce Dynamics ensures that it can cater to the diverse requirements of its users. This flexibility allows analysts and decision-makers to tailor their insights and analysis to align with their interests and objectives.

Aura Workforce Dynamics provides a powerful platform that enhances decision-making processes. By offering valuable knowledge, enabling proactive analysis, and providing customization options, Aura Workforce Dynamics empowers users to make more informed and strategic decisions.

Grasping the Gravity of Workforce Dynamics

The recent phenomenon, "The Great Resignation", where an unprecedented number of employees voluntarily abandon their positions, highlights the importance of keeping track of workforce dynamics. This significant exodus leaves a profound impact on companies and the entire workforce landscape.

Organizations are forced to grapple with the soaring cost of hiring replacements for their departing staff, adding to their financial burdens. Recognizing and deciphering the main drivers behind these significant employee departures and understanding the forthcoming repercussions, could arm businesses with the necessary tools to more effectively manage employee attrition.

By giving heed to the weight of workforce dynamics, companies can devise strategies to retain their top-tier talent, ensuring stability and continuity within their rank and file. Comprehending these dynamics isn't just about keeping up with the ever-evolving business climate; it's about holding on to the human resource that forms the backbone of every successful organization.

Examining Attrition and Job hopping

An in-depth analysis of publicly available data reveals fascinating workforce dynamics among the heavy hitters of the credit card industry - American Express, Mastercard, and Visa. Mastercard leads the pack in terms of workforce growth, boasting an impressive 6% increase. Trailing not too far behind is Visa, with a respectable growth of 3%. However, American Express presents a relatively stable yet modest growth of 1%, reflecting a more conservative expansion strategy.

total employee numbers graph

Despite its slow growth, American Express faced a significant challenge with a high attrition rate, requiring substantial new hires to compensate for employee departures. This trend, echoed across all three companies averaged an attrition rate of 4% in Q1-32023. The cost implications of such turnover are significant, with recruitment costs estimated at around $15M for American Express, compared to $6M for Mastercard and $5M for Visa.

Hires and exits by function graph

By staying on top of these dynamics, companies can identify potential inefficiencies and optimize accordingly. Given the increasing trend of job-hopping, these insights can play a pivotal role in shaping competitive decision-making and attracting investor interest.

Salesforce Case Study

Salesforce, a renowned leader in the tech industry, made some drastic yet strategic decisions in 2023. Early in the year, the company shed approximately 10% of its workforce, a move that brought the company back to profitability after previously facing net losses and declining shares.

Signifying a pivot towards expansion, Salesforce announced a new wave of hiring. The shift wasn't entirely unexpected for those using Aura Workforce Dynamics. With Aura's data at their disposal, it was possible to identify an increase in Salesforce's job postings, potentially as early as late August. The tool had picked up indications of an impending growth phase before the public announcement, giving valuable insights to those equipped with Aura.


In the week of September 13th, Salesforce's job postings saw a dramatic 53% increase compared to the previous six months. This surge highlighted Salesforce's commitment to growth and development and could have been a game-changer for potential investors and competitors aware of the trend. Investors could have utilized this foresight to realign their investment strategies, and competitors could have proactively responded to Salesforce's growth phase.

Workforce dynamics are a vital cog in the machinery of organizational success. By harnessing data-driven insights from tools like Aura Workforce Dynamics and leveraging the analysis of key metrics, businesses can pinpoint areas requiring improvement, make informed decisions, and enhance productivity, employee satisfaction, and overall business performance. In a world where business landscapes are continuously shifting, timely and informed decision-making could very well be your ticket to staying ahead in the race.

Want to take these insights back home with you? Download our eBook, Exploring Workforce Dynamics: Unlocking Actionable Insights with Aura, for even more context. To experience the power of Aura for yourself, schedule a demo with us today.

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