A Year in Workforce Analytics: How Aura Users Turned Insights into Action

Unlock the Power of Workforce Analytics: 2024 Insights from Aura

Workforce analytics has never been more critical to business success. In 2024, organizations turned to Aura to navigate a rapidly shifting workforce landscape with precision and speed. Whether it was competitive benchmarking, operational due diligence, or workplace dynamics, Aura users dug deep to extract insights that drive better, faster decisions.

From the dashboards our users explored most to the industries they prioritized, here’s how Aura enabled smarter strategies and tangible results over the past year. Want to see how workforce intelligence can transform your strategy?

Workforce Analytics in Action: Key Metrics That Defined 2024

Aura’s impact in 2024 was clear:

• 1,800+ projects created – helping businesses uncover and act on workforce opportunities.

• 2,500+ project shares – enabling teams to collaborate seamlessly across functions.

• 2,500+ data exports – delivering actionable intelligence tailored to specific needs.

• 500+ clients closed 1,400+ cases – proving that workforce insights are more than numbers – they’re a competitive edge.

Workforce Intelligence Across the Globe: Where Aura Made Its Mark

Aura users are everywhere, from the world’s largest cities to emerging business hubs. The top cities include:

• New York & Chicago - Reflecting North America’s focus on operational due diligence and workforce planning.

• Other major international centers like Brussels, New Delhi, Gurugram, London, Munich, Milan, and Toronto showcased Aura’s growing global influence.

The diversity of locations proves that workforce intelligence is essential across industries and geographies.

Top Industries Transforming with Workforce Analytics

Workforce insights were crucial across sectors undergoing transformation and disruption. Here are the top industries Aura users analyzed:

• Marketing and Advertising – Businesses optimize talent to stay competitive in a fast-paced market.

• Financial Services – A sector laser-focused on cost optimization and workforce efficiencies.

• Automotive – Companies leaned on workforce analytics to drive innovation and growth.

• Information Technology and Services – An ever-evolving space where skills analysis and workforce planning were critical.

• Pharmaceuticals – Addressing workforce needs in a vital, rapidly growing industry.

Other key sectors included banking, insurance, and manufacturing, where workforce optimization and benchmarking were top priorities.

Most Popular Dashboards: Where Aura Users Gained Critical Insights

This year, the most-visited dashboards on Aura revealed a sharp focus on workforce dynamics, competitive intelligence, and talent optimization:

• Attrition – The most-used dashboard, reflecting the urgency of understanding and managing employee turnover.

• Geographic Footprint – Insights into where talent lives and works, enabling smarter workforce planning.

• Tenure – Helping companies identify and retain experienced talent for long-term stability.

• Sources and Destinations – Pinpointing where talent comes from and where it’s heading.

• Hires & Exits – A must-have tool for monitoring workforce flows and growth.

Dashboards analyzing skills, seniority, and sentiment also played a crucial role as businesses honed in on competitive benchmarking, leadership gaps, and employee satisfaction.

Tangible Results: How Aura Turned Insights into Action

Aura’s workforce analytics platform gave businesses the tools to:

• Navigate competitive landscapes with benchmarking metrics.

• Optimize operational strategies by analyzing hiring, attrition, and workforce movement.

• Build future-ready talent strategies through skills and sentiment analysis.

From supporting due diligence for acquisitions to enabling organizations to adapt in a competitive job market, Aura delivered the insights that matter most.

What’s Next for Workforce Analytics: Aura’s Vision for 2025

The numbers speak for themselves: thousands of projects created, insights shared, and data exported – all fueling smarter, faster decisions. Looking ahead to 2025, Aura is focused on pushing workforce analytics even further. From advanced AI-driven insights to predictive workforce trends, Aura will empower businesses to stay ahead of workplace dynamics, optimize operations, and unlock new growth opportunities.

As the workforce landscape continues to evolve, Aura’s vision is clear: to deliver innovative solutions that drive actionable intelligence and help organizations confidently navigate the future.

Discover how Aura can transform your workforce strategy!