We’re thrilled to unveil Aura’s new website—a powerful, reimagined resource for workforce analytics and intelligence.
Designed for management professionals, consultants, and investors, Aura is your gateway to smarter, faster, data-driven decision-making. Want to optimize employee performance? Are you curious about what workforce analytics tools can do for your clients? Maybe you're looking for a strategic advantage for your portfolio companies or to benchmark competitors.
Aura’s platform is here to help you harness the insights needed to elevate workforce planning, organizational effectiveness, and operational due diligence and analysis.
What’s Inside the New Website?
Workforce analytics is an important but relatively new area of software. We're aiming to provide everything you need to know about this new area and show how Aura can be effectively used for competitive advantage.
"Right now, there are opportunities for growth everywhere. With the right understanding of your talent and competitors, you can unlock smart, strategic moves that set you apart. We’re here to give our clients a real competitive edge, helping them make decisions faster and with confidence." - Evan Sohn, CEO, Aura
With Aura’s workforce analytics platform, you're set up for success with streamlined access to employee data on demand, hiring demand analytics, and real-time workforce metrics. Whether you’re mapping out talent gaps, analyzing employee turnover, or benchmarking competitors, you’ll find what you need to make strategic insights.
So, what will you find on the new site?
-
Why Aura? Aura isn’t just another alternative data source. Our workforce analytics tools are built to save time and deliver insights faster, so you can focus on strategy—not data sourcing and wrangling. With our platform, clients can shift away from the old, manual data grind to a solution that’s as scalable as it is powerful. Think automated data collection, real-time dashboards, and no more missed insights. Imagine the freedom of diving into workforce data on any company -- getting an insider's look without accessing internal company data.
-
Insights Hub: Our Content Hub is bursting with resources—reports, job market research, and ebooks covering everything from employee satisfaction and workforce engagement to guides on data-driven insights. It’s also home to our Webinar Hub, where you can hear directly from us on the latest workforce analysis topics and data-driven management trends.
Workforce Data Insights to Keep You Ahead of the Curve
If you’re looking to stay ahead of workforce analytics trends, you’ll want to bookmark our blog. We’re covering everything consultants and management professionals need to know about the future of workforce intelligence and people analytics. Here’s a sampling of recent articles that might pique your interest:
-
October Jobs Report: Aura Intelligence Provides Deeper Insights into Private Sector Decline: Want the latest data on private sector shifts? We’ve got it here, with insights informing your workforce planning strategies.
- Drive Organizational Effectiveness Like Expert Consulting Firms [12-Step Guide] (Aura Team): Looking to boost your organization's performance? This guide outlines 12 proven steps—used by top consulting firms—to align goals, improve processes, and enhance employee engagement for lasting success.
-
2025 Workforce Dynamics: How Top Consultants are Prioritizing Flexibility, Skills, and AI Today: Explore how consultants respond to rapid changes in workforce analytics—think employee engagement, flexibility, and the rise of AI in hiring.
-
Cracking the Code on Workforce Sentiment for Competitive Edge: Curious about how sentiment analysis can offer a competitive advantage? Our tools make it easy to gauge employee morale, engagement, and satisfaction.
-
Talent Market Insights: Key Strategies for Sizing Up Skills in New Regions: Moving into new markets? Get ahead with our strategies for understanding talent supply and demand in various regions.
These articles—and many more—offer actionable, data-driven insights designed to help you stay competitive. Whether you’re optimizing employee productivity, identifying skill gaps, or exploring future workforce trends, the Aura blog provides real, applicable knowledge.
Key Tools and Features of Aura’s Workforce Analytics Platform
What’s the real power behind Aura? Our workforce analytics platform has a range of tools to help you identify trends, assess workforce performance, and deliver insights that drive strategy. Here’s a look:
-
Competitive Benchmarking and Talent Supply Analysis: Aura’s platform lets you analyze employee data, compare workforce metrics, and analyze talent dynamics across industries. This kind of benchmarking is crucial for consultants advising on strategic objectives, helping your clients understand where they stand—and where they can go.
-
Organizational Capability Assessment: With Aura, you can assess capabilities and identify skill gaps in a way that’s fast and data-rich. Our workforce data allows you to evaluate employee sentiment, operational efficiency, and the structure of a company’s human capital and job postings.
-
Portfolio and Company Monitoring: Imagine being able to track key performance indicators and spot business trends as they unfold. Aura’s platform makes it possible. This tool helps you monitor workforce changes in real-time, giving you a continuous edge in business performance analysis.
The Story Behind Aura
Did you know Aura’s story began at Bain & Company? Bain developed Aura as an internal project to support clients with workforce and operational analytics, only to realize its broader potential.
Today, Aura operates independently, offering the best of Bain’s rigorous standards and innovative spirit. Our mission is to bring you the workforce analytics tools and insights you need to turn data into decisions, helping you unlock better business outcomes.
Ready to Explore the New Aura Site?
So, are you ready to see what workforce analytics can do for your business? The new Aura website makes it easy to access our insights, explore key topics in people analytics, or request a demo. With Aura, you can get straight to the data that matters, whether optimizing employee satisfaction, planning for the future workforce, or boosting employee retention.
Want to stay in the loop? Subscribe to our newsletter for regular updates, insights, and exclusive content straight to your inbox. And don’t forget to follow us on LinkedIn for the latest workforce trends and company news!
Curious to see the platform in action? Book a demo today, or try it yourself with a free trial and experience Aura’s impact on strategic management firsthand.
Visit Aura’s website, dive into our resources, and explore a new world of workforce intelligence!
