The Evolution of Job Roles in 2025: Skills Rising and Falling

The evolution of job roles in the modern workforce is accelerating faster than many businesses can keep up with. 

According to a report by the World Economic Forum, AI is expected to generate 12 million new jobs globally by the end of 2025. This surge in AI-driven roles is reshaping industries worldwide, creating new opportunities while rendering traditional tasks obsolete. These rapid shifts require businesses to reassess their workforce strategies and adapt to the growing demand for AI and automation expertise.

Driven by technological advancements, particularly in artificial intelligence (AI) and automation technologies, entire industries are undergoing significant reshaping. In this digital age, we're seeing the simultaneous rise of entirely new job roles and the steady decline of others tied to routine tasks and manual tasks.

The reality? Approximately half of today’s core skills are likely to be outdated. However, organizations that embrace continuous learning, technological literacy, and more thoughtful decision-making will stay ahead of this significant shift, gaining a competitive edge in a fast-moving global economy.

Want to see how these shifts affect your industry or portfolio companies? Book a demo with Aura to access live workforce data and AI-driven insights into job trends.

New Job Titles, New Opportunities: The Rise of AI and Hybrid Roles

AI isn’t just creating efficiency; it’s creating new job titles altogether. According to LinkedIn’s “Jobs on the Rise” and Aura’s job listings data, roles such as Artificial Intelligence Engineer, AI Developer, Prompt Engineer, and Machine Learning Engineer are among the fastest-growing in the U.S. due to AI and automation.

These AI technologies aren’t just automating repetitive tasks, but also enabling complex problem solving, strategy, and innovation. As automation tools reshape job functions across industries, new job opportunities have emerged, including:

• AI Ethicists (managing ethical considerations and AI bias)

• Virtual Assistants powered by AI systems

• E-commerce Specialists leveraging cloud computing

• Data Scientists and Data Analysts delivering valuable insights for business strategy

Aura’s workforce intelligence reveals that new technologies are being integrated across every sector, from supply chain management to customer satisfaction, resulting in a dramatic redefinition of job roles across the board.

Stat to note: As of April 2025, AI and automation roles account for 9.5% of all new software job listings in the U.S., and demand is only growing.

Declining Roles: What AI and Automation Leave Behind

While AI integration unlocks new potential, it also automates many routine tasks. In particular, data entry, transcription, and administrative work are being absorbed by automated systems and AI applications. Government labor forecasts and Aura’s platform data both confirm sharp drops in:

• Data entry keyers: -25%

• Word processors and typists: -38%

• Switchboard operators: -25%

• Cashiers: due to a rise in e-commerce and self-checkout

These shifts highlight how automation technologies are replacing roles reliant on manual tasks, while elevating the need for soft skills, such as emotional intelligence, strategic thinking, and team collaboration. It should be noted that many companies aren’t eliminating jobs entirely; they’re rather redefining existing job roles and expanding them into more impactful tasks.

Smart Strategies to Stay Competitive in a New Era

To adapt, organizations need workforce strategies that prioritize technological evolution, career advancement, and alignment with the needs of advanced economies. Here’s how we see Aura clients responding successfully and proactively to this new era of work:

1. Double Down on Lifelong Learning

In the face of technological advances, Aura’s insights help direct clients on the implementation of online learning platforms and educational institution partnerships that support hard skills, such as data analysis, AI, and cloud computing, while reinforcing soft skills like communication and emotional intelligence.

Companies that invest in continuous learning and upskilling their existing workforce can see a marked improvement in job satisfaction and job security.

2. Hire for Potential, Not Just Experience

Talent acquisition is evolving. Instead of relying solely on credentials, leaders are now prioritizing candidates with adaptability, curiosity, and the ability to leverage AI. Among hard skills, technology professionals who show digital fluency and can adapt to AI systems are in exceptionally high demand.

Aura’s platform helps you identify job functions that are rising across competitors or entire industries and pinpoint the new skills that matter most.

3. Redeploy Internal Talent

Companies are increasingly retraining workers in declining roles, such as clerks or data processors, into fast-growing areas like AI support, project coordination, or training roles. This approach protects job security and builds in-house capabilities.

Aura can help identify reskilling paths based on your organization’s workforce data and broader labor market benchmarks.

4. Use Data to Guide Every Workforce Decision

Strategic thinking in workforce planning now requires real-time, contextual insights. Aura enables clients to see:

• What competitors are hiring for

• Where they’re investing in new job titles

• How automated tools are shifting labor costs

With decision intelligence backed by over 1 billion data points, clients can align their workforce strategy with market demand, fast.

Balance Tech with Humanity

Even in a world of AI applications and automation tools, it’s still people who drive innovation. Skills such as critical thinking, problem-solving, and collaboration are vital in high-performing teams.

Aura’s sentiment dashboards indicate that companies investing in work-life balance, empowering teams, and human-centric leadership are experiencing improved customer satisfaction and reduced attrition. Human + AI seems to be the winning combo,  not human vs. AI.

Adaptation Is the New Advantage

The evolution of job roles is accelerating. To stay competitive, business leaders must focus on technology adoption, prioritize continuous learning, and utilize tools like Aura to transform an uncertain economy, marked by technological disruption, into an environment of opportunity.

With Aura, organizations can access workforce intelligence that turns fragmented labor market data into valuable insights, supporting more innovative hiring, faster adaptation, and better strategy across the board.

Whether you're looking to evaluate job functions, identify new job trends, or plan for AI integration, Aura is your decision-making co-pilot.

Stay ahead of shifting job roles with Aura’s workforce analytics platform. Book a free demo today to identify which roles to hire, train, or redeploy before your competitors do.