All-New Aura: Next-Level Organizational Decision Intelligence

Smarter Decisions. Faster Insights. Unmatched Competitive Advantage.

Our biggest and best product update is officially live. We've made huge improvements to the Aura you know and love, which you can see and try for yourself.

Most workforce decisions rely on incomplete data, focusing only on internal employees. But real strategic intelligence demands a market-wide perspective. To gain an edge, businesses need real-time insights into talent flows, compensation trends, competitive hiring strategies, and workforce risks before they appear in financials. Without external benchmarking, firms lack visibility into how competitors are structuring pay, where salary gaps exist, and which companies are winning or losing talent due to compensation trends.

Most tools, HR dashboards, internal people analytics, and even specialized workforce reports, fail to capture the full picture. They focus on your company’s employees, but what about the entire market? How are competitors hiring, expanding, or restructuring? Where is talent flowing?

To stay competitive, organizations must make rapid, data-driven decisions about talent, investments, and market positioning.

That’s where the new and improved Aura, the leading Organizational Decision Intelligence (ODI) platform comes in.

Aura’s most recent update provides the intelligence to move from reactive decision-making to proactive strategic execution, empowering business leaders with real-time, outside-in intelligence.

Built for consulting firms, private equity investors, and corporate strategists, Aura provides real-time, outside-in decision intelligence to answer key questions:

Which companies are scaling, shrinking, or restructuring?
Where is talent moving, and how does that affect market positioning?
How does compensation stack up against competitors?
How do competitors’ workforce strategies compare to industry benchmarks?
What are the biggest workforce risks and opportunities before they appear in financials?

Aura takes this to the next level with deeper data coverage, AI-driven analytics, and seamless integrations—giving you faster, more precise, and more predictive workforce intelligence than ever before.

What Makes this Aura Update Truly Game-Changing?

In today’s hyper-competitive market, every missed insight could mean a lost opportunity or a hidden risk. With the new Aura, you don’t just track workforce shifts, you turn them into decisive competitive advantages, reducing investment risks and accelerating value creation.

What’s New in the Aura Update?

We took everything our users love and supercharged it with more depth, speed, and accuracy.

Next-Level Workforce Insights

Expanded Data Sources & Faster Refresh Rates
- Workforce metrics such as headcount, job postings, and online sentiment are now updated with greater frequency.
- Compensation trends, and corporate hierarchies are refreshed weekly or monthly to ensure always-current insights.
- Over 21M companies have launched with upgraded data, including enhanced role mapping and seniority classification, making benchmarking more precise than ever.
Enhanced Role Mapping
- Eliminate inconsistencies in job titles across companies, get an apples-to-apples view of workforce structures for precise benchmarking.
Advanced Workforce Benchmarking
- Go beyond industry averages with custom KPIs tailored to your firm’s strategy.

Compensation Benchmarking for Market Intelligence

Compare compensation across competitors and industries to identify salary trends, outliers, and market shifts.
Analyze geographic salary variations to pinpoint regions where talent is over- or underpaid relative to industry benchmarks.
Track compensation changes over time to detect pay inflation, industry-wide adjustments, and emerging salary trends.
Identify which companies are aggressively raising pay to attract talent, where competitors may be underpaid, and how compensation changes impact workforce movement across industries.

Enhanced Speed & Precision

New Aura Explorer: Company Discovery with Tickers & Filters
- Search companies by stock tickers and advanced filters for rapid analysis. Instantly drill down into specific companies, functions, and geographies.
Automated Subsidiary Inclusion
- See full workforce structures instantly: Aura now automatically maps parent companies, subsidiaries, and corporate hierarchies.
Job Posting Pipeline Insights
- Predict market shifts before they happen: track hiring surges and slowdowns to anticipate industry movements ahead of the competition.
PE & M&A Deal Integration
- Purpose-built for due diligence, optimize risk analysis and investment strategies faster than ever.

Seamless Customization & Integrations

Custom KPI Dashboards
- Define, track, and visualize critical workforce metrics.

New Aura API (Coming in Q1 2025)

Seamlessly integrate real-time workforce intelligence into your data stack with our new API.
Query workforce metrics at scale, including company headcount, industry benchmarks, and job function trends.
Comprehensive Reporting
- Request our new Company Benchmark Reports, Portfolio Workforce Efficiency Reports and AI-Powered Market Insights starting today.

Performance & Data Upgrades

Real-Time Workforce Data
- Stay ahead with instant updates on hiring, exits, and role changes.
Scalable Data Engine
- AI-powered query optimization ensures faster, more accurate answers.
New Sentiment Analytics Dashboards
- Gain deep insights into career opportunities, compensation trends, culture, and company leadership sentiment.
Monthly Attrition Rate Calculations
- Identify workforce risks before they materialize.

Success Spotlights

Aura saved a top PE firm from overpaying on an acquisition by uncovering a hidden talent exodus. Armed with this insight, they renegotiated for a 10% lower buy-in, boosting ROI by 25% in just six months. Without Aura, they may have missed this risk entirely.

Try the New Aura – Free for 48 Hours

To celebrate this launch, we’re offering a 48-hour free trial of Aura —giving you unrestricted access to its game-changing insights. Whether you’re advising clients, conducting due diligence, or crafting workforce strategies, this is your chance to see why the best firms trust Aura for competitive intelligence.

Curious how outside-in data can transform your decision-making? Experience it yourself.

Start Your Free Trial Now

Why Aura?

Traditional workforce tools stop at internal data. Aura delivers a full market-wide view, tracking talent movement, compensation shifts, competitor workforce strategies, and emerging risks before they appear in financials.

Built on a New Proprietary Data Architecture
- Harmonizes and scales workforce insights across 20M+ companies, 1B+ workforce profiles, and 500M+ jobs.
Trusted by Top Firms
- Used by leading consulting and private equity firms to streamline research, win deals, and uncover hidden value.
Built for Speed
- 50-80% faster than traditional workforce analysis methods, cutting due diligence and market research times in half.
Seamless Data Integration
- API-ready for enterprise, investment, and strategic decision-making.