--- title: "SpotOn Workforce Analysis: Insights from Aura’s Platform" description: Discover how Aura's workforce analytics reveal insights into SpotOn's growth, competitive benchmarking with Toast and Square, and strategic workforce trends for smarter investments. image: https://blog.getaura.ai/hubfs/pexels-yankrukov-7793162.jpg --- [![Aura Color Logo (2) 1 (1)](https://blog.getaura.ai/hs-fs/hubfs/LP%20Aura%202024/Aura%20Color%20Logo%20(2)%201%20(1).png?width=195&height=40&name=Aura%20Color%20Logo%20(2)%201%20(1).png)](https://www.getaura.ai) - [Product](https://www.getaura.ai/product) - Resources ⌄ - [Resource Hub](https://www.getaura.ai/content-hub-workforce-analytics-insights) - [Aura Events](https://www.getaura.ai/events-hub-workforce-intelligence) - [Blog](https://blog.getaura.ai) - Trends ⌄ - [October 2025 Job Market](https://blog.getaura.ai/october-jobs-data-global-hiring-slows-sharply) - [AI Job Trends for 2025](https://blog.getaura.ai/ai-job-trends-2025) - [Best Skills to Have](https://blog.getaura.ai/best-skills-to-have-on-resume) - [Workforce Trends for 2025](https://blog.getaura.ai/workforce-trends-in-2025) - Guides ⌄ - [AI in the Workplace](https://blog.getaura.ai/ai-in-the-workplace) - [Alternative Data](https://blog.getaura.ai/alternative-data) - [Benchmarking](https://blog.getaura.ai/benchmarking) - [Decision Intelligence](https://blog.getaura.ai/decision-intelligence) - [Due Diligence](https://blog.getaura.ai/operational-due-diligence) - [Employee Sentiment](https://blog.getaura.ai/employee-sentiment) - [Workforce Analytics](https://blog.getaura.ai/workforce-analytics-definition) - [Workforce Management](https://blog.getaura.ai/mastering-workforce-management-strategy) - [Workforce Planning](https://blog.getaura.ai/workforce-plan) - [Workforce Upskilling](https://blog.getaura.ai/upskilling-the-workforce-guide) - About ⌄ - [FAQ](https://www.getaura.ai/faq) - [Team and Core Values](https://www.getaura.ai/team) - [Aura History](https://www.getaura.ai/aura-history) - [Pricing](https://www.getaura.ai/pricing) - [Contact](https://www.getaura.ai/contact-us) - [Log In](http://app.getaura.ai/) - [Request Demo](https://www.getaura.ai/request-demo) [![Group (1)](https://blog.getaura.ai/hs-fs/hubfs/LP%20Aura%202024/Group%20(1).png?width=24&height=25&name=Group%20(1).png) Log In](http://app.getaura.ai/) [![interface-essential-317 1](https://blog.getaura.ai/hs-fs/hubfs/LP%20Aura%202024/interface-essential-317%201.png?width=16&height=16&name=interface-essential-317%201.png) Request Demo](https://info.getaura.ai/book-demo) ☰ × ![Category Icon](https://blog.getaura.ai/hubfs/raw_assets/public/Blog%20Aura%202024/img/arrow-icon.svg) [Case Studies](https://blog.getaura.ai/tag/case-studies) # Workforce Analysis: SpotOn vs. Toast & Square Using Aura’s Platform ![management meeting](https://blog.getaura.ai/hs-fs/hubfs/pexels-yankrukov-7793162.jpg?width=1200&height=800&name=pexels-yankrukov-7793162.jpg) 📅 Posted on: December 05, 2023 | ⏰ Last Updated: January 14, 2025 3 minute read ## A Competitive Edge with Workforce Data Analytics Understanding the competitive landscape and identifying companies with the greatest growth and profitability potential is crucial for making the right investment decisions. Recently, [Aura analyzed SpotOn](https://blog.getaura.ai/reports/spoton-vs-competitors-a-workforce-diligence-view) using its [workforce analytics](https://blog.getaura.ai/workforce-analytics-definition) platform. SpotOn, a US-based software company founded in 2017, specializes in point-of-sale (POS) systems for restaurants and small businesses. > Unlock actionable insights with Aura. [Book a demo today](https://info.getaura.ai/book-demo) to see how workforce analytics can transform your investment strategy.   ## Workforce Trends and Strategic Benchmarking: SpotOn, Toast, and Square As a rising player in this industry, assessing [workforce trends](https://blog.getaura.ai/2025-workforce-trends-analysis) and benchmarking against key competitors like Block/Square and Toast will provide a solid foundation for investment. Aura has examined SpotOn's workforce shifts since its Series E investment round, offering valuable insights for informed decision-making. ![Maximizing Investment Decisions with Real-Time Workforce Signals-insert-1](https://blog.getaura.ai/hs-fs/hubfs/Blog%20Images/Maximizing%20Investment%20Decisions%20with%20Real-Time%20Workforce%20Signals-insert-1.png?width=512&height=454&name=Maximizing%20Investment%20Decisions%20with%20Real-Time%20Workforce%20Signals-insert-1.png) Across all three firms, we saw workforce increases over this two-year period. [SpotOn](https://www.spoton.com/) saw sizable growth between its Series E and Series F rounds, with 22% growth over these eight months, but has stabilized significantly more since then despite the significant funding injection. Square has similarly grown slowly (+18%) from September 2021 to June 2023, in line with its status as an ‘incumbent’ in the POS space. On the other hand, Toast's remarkable 70% workforce increase indicates a significant strategic threat to SpotOn. Despite the challenges many restaurants and brick-and-mortar stores faced during the COVID-19 pandemic, Toast persevered, albeit with a [workforce reduction](https://blog.getaura.ai/workforce-optimization) of 50% in 2020. Through functional analysis, it becomes evident that SpotOn differentiates itself from Toast and Square by maintaining a steadfast sales focus. This breakdown of [workforce functions](https://blog.getaura.ai/reports/introduction-to-workforce-dynamics) enables a comprehensive comparison of strategic priorities among these companies. Plus, it aids in assessing whether investment rounds have influenced noteworthy shifts in these priorities, potentially leading to subsequent personnel changes. ![Maximizing Investment Decisions with Real-Time Workforce Signals-insert-2](https://blog.getaura.ai/hs-fs/hubfs/Blog%20Images/Maximizing%20Investment%20Decisions%20with%20Real-Time%20Workforce%20Signals-insert-2.png?width=414&height=512&name=Maximizing%20Investment%20Decisions%20with%20Real-Time%20Workforce%20Signals-insert-2.png) ## Seniority and Span Analysis: SpotOn’s Structure and Insights Seniority and span analysis play a crucial role in optimizing and [restructuring the workforce](https://blog.getaura.ai/rebuilding-from-the-inside-out-corporate-restructuring-with-workforce-analytics). They enable the identification of opportunities to streamline processes and reduce personnel costs within a company. With Aura's spans and layers analysis, the workforce is categorized into four main layers based on seniority: junior staff, managers, directors/VPs, and C-suite/top-level management. Assessing the number of full-time equivalents (FTEs) per manager across each layer provides actionable insights into potential overstaffing situations. This analysis provides a professional framework for making informed decisions and driving [organizational improvement](https://blog.getaura.ai/reports/how-adaptable-is-your-company-to-change). ![Maximizing Investment Decisions with Real-Time Workforce Signals-insert-3](https://blog.getaura.ai/hs-fs/hubfs/Blog%20Images/Maximizing%20Investment%20Decisions%20with%20Real-Time%20Workforce%20Signals-insert-3.png?width=269&height=512&name=Maximizing%20Investment%20Decisions%20with%20Real-Time%20Workforce%20Signals-insert-3.png) When analyzing the seniority structure, it is evident that Square's organization follows a pyramid model. The top and middle management oversee a larger group of junior staff, comprising approximately 60% of the employees. This approach enables effective [workforce planning](https://blog.getaura.ai/workforce-planning-analytics) and controls personnel costs, particularly with higher compensation for upper management. On average, there are around 2.2 junior employees per lower-level manager, ensuring a manageable workload. Conversely, SpotOn seems to have an excess of middle management (around 45% of employees) compared to lower and upper management. This imbalance can lead to inefficient communication and decision-making, increased personnel costs, and limited empowerment and creativity for junior employees. ## Leadership and Workforce Insights: Driving Smarter Investment Decisions Venture capitalists diligently assess investment opportunities with a key focus on the management team and leadership of potential portfolio companies. This critical evaluation encompasses various aspects, including capabilities, track record, vision, expertise, alignment with investment goals, and more. In that same vein, venture capitalists are known to invest in people, not just companies. Similar to Captain Kirk's indispensable leadership for the successes of the USS Enterprise in 'Star Trek,' a startup's journey relies heavily on the prowess of its leadership team. In this analogy, Aura plays an important role, functioning like a starship's onboard computer, meticulously recording all significant events. It can effectively monitor changes in the management team and the broader workforce, encompassing key metrics like [attrition](https://blog.getaura.ai/reports/attrition-job-hopping-how-costly) to provide comprehensive insights over time. This tracking provides invaluable insights into the stability of the leadership, its ability to attract and retain talent, and, ultimately, its overall effectiveness. A seasoned team with a successful history demonstrates their ability to navigate the industry, adapt plans, and build a thriving company. Aura can assist in creating a comprehensive view of management and leadership experience, talent sourcing, and skills. Understanding the [competitive landscape](https://blog.getaura.ai/competitive-job-market) and evaluating growth and profitability potential is vital for making informed investment decisions. Aura's analysis of SpotOn, a rising player in the point-of-sale systems market, highlights the importance of assessing workforce trends and benchmarking against key competitors like Block/Square and Toast. By utilizing Aura's comprehensive workforce insights, investors can access unparalleled data, a single source of truth, and domain expertise. This will ultimately allow for a better understanding and evaluation of investment opportunities in the dynamic and competitive software company market. Ready to harness the power of workforce analytics for your investment decisions? Book a demo with Aura today and access unparalleled data-driven insights to stay ahead of the competition. Share This Content [![Share this article on Twitter](https://blog.getaura.ai/hubfs/LP%20Aura%202024/Vector.png)](https://twitter.com/intent/tweet?text=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EWorkforce+Analysis%3A+SpotOn+vs.+Toast+%26+Square+Using+Aura%E2%80%99s+Platform%3C%2Fspan%3E&url=https%3A%2F%2Fblog.getaura.ai%2Fspot-on-workforce-analysis-example) [![Share this article on LinkedIn](https://blog.getaura.ai/hubfs/linkedin-white.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.getaura.ai%2Fspot-on-workforce-analysis-example&title=SpotOn+Workforce+Analysis%3A+Insights+from+Aura%E2%80%99s+Platform&summary=&source=) [![Share this article on Facebook](https://blog.getaura.ai/hubfs/LP%20Aura%202024/Vector@2x.png)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.getaura.ai%2Fspot-on-workforce-analysis-example) ![Matthew Chan](https://blog.getaura.ai/hubfs/matthew%20chan.jpeg) By: Matthew Chan Matthew Chan, product economist, is a doctor and former Bain consultant with a passion for data science. With research expertise, he has a proven track record of solving complex challenges through multidisciplinary collaboration. About: Workforce Analytics Workforce analytics uncover critical patterns in hiring trends, skills development, and attrition rates to inform strategic business decisions. Aura’s AI-powered insights empower you to navigate workforce challenges, seize opportunities, and turn data into a powerful competitive advantage—faster and smarter than ever. Smarter Decisions, Sharper Strategies Empower your organization with the latest in decision intelligence—join a community of forward-thinkers to get exclusive updates on groundbreaking insights, practical case studies, and emerging workforce trends. ![Aura Logo](https://blog.getaura.ai/hubfs/LP%20Aura%202024/6707d0ecd0e11b5bf54d131b_aura-logo.svg) © 2025 Aura Intelligence. All rights reserved. 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