New from Aura - Employee Sentiment Analysis for Smarter Workforce Insights

Did you know that 51% of employees feel disengaged, and 13% are actively miserable at work?

These numbers aren’t just statistics—they represent a potential risk to the success of your business. But what if you could tap into the true emotional pulse of your workforce, catching signs of disengagement before they turn into costly problems?

Picture a radar constantly scanning a company's emotional landscape, allowing you to detect disengagement early and respond before it impacts performance.

Introducing Aura's Sentiment Data Dashboards. It’s more than a tool. It’s a game-changer for understanding employee sentiment and driving strategic decisions. This isn’t just about surveys or attendance—it’s about understanding the mood of the workforce across industries and helping businesses and stakeholders make informed decisions in real-time.

Gain Competitive Insight with Aura’s Sentiment Data Dashboards

With Aura’s Sentiment Dashboards, you don’t just get data—you get the power to predict workforce shifts, reduce turnover, and make proactive, strategic decisions.

You gain access to comprehensive, publicly available sentiment data, enabling you to track and compare employee trends across industries and companies dating back to 2019. This feature allows you to benchmark your organization against competitors, revealing sentiment trends over time that can inform strategic decisions and give context to workforce experiences.

Whether you’re an HR leader, investor, or management consultant, Aura’s dashboards provide a unique window into employee sentiment across multiple industries. These insights are crucial for making data-driven decisions and staying ahead of the curve.

Aura’s Edge in Sentiment Analysis

Traditional employee feedback methods often rely on surveys or performance reviews, which can be limited in scope. On the other hand, Aura's platform analyzes vast amounts of unstructured data—including online reviews, job postings, and professional profiles.

This approach gives you an unprecedented view of sentiment trends across your organization or portfolio, empowering HR teams, investors, and consultants to make well-informed decisions.

Tailored Insights: Two Views of Sentiment Data

Aura’s Sentiment Dashboards offer two distinct views to suit your business needs:

1. Sentiment Data by Companies: Provides a comprehensive look at employee sentiment across various organizations.
2. Sentiment Data by Metrics: Offers targeted insights into specific aspects like career opportunities, culture, and work-life balance.

Both views allow you to track sentiment changes over time—whether due to leadership shifts, company reorganizations, or industry-wide trends. This is vital for consultants and investors looking to assess workforce reactions and guide strategic planning​.

Why Employee Sentiment Data Matters

Employee sentiment analysis is no longer just an HR tool; it’s a critical factor in evaluating business potential. Investors and consultants increasingly recognize that employee sentiment directly affects company performance, influencing productivity, turnover, and innovation. Negative sentiment trends can signal underlying issues like leadership challenges, high employee turnover, or inefficiencies that might not yet be visible in financial statements, offering early warning signs for investors.

Conversely, a highly engaged workforce can indicate strong leadership, operational efficiency, and long-term stability—key factors that drive higher valuations and reduce investment risk.

Aura’s platform allows stakeholders to assess workforce health, benchmark against competitors, and predict potential risks or opportunities based on real-time sentiment data, enabling smarter investment decisions and strategic planning.

The Future of Workforce Analysis

As businesses evolve, staying connected to your workforce’s emotional pulse will become even more critical—not just for internal teams but also for consultants and investors looking to gain an edge. Aura is at the forefront of this movement, with AI-driven tools designed to reveal the key drivers of employee engagement and business success.

Empower your decision-making with Aura’s Sentiment Data Dashboards today. Benchmark your competitors, analyze workforce trends, and ensure your business remains agile. Don’t wait until disengagement affects your bottom line. Sign up for a demo or start your free trial today—and experience the transformative power of Aura’s insights.