In a recent live webinar, Evan Sohn, CEO of Aura Intelligence, and Shaler Smith, a consultant from Bain & Company, showcased how companies can leverage strategic workforce insights to stay ahead in today’s competitive corporate ecosystem.
This webinar offered valuable insights into workforce planning, demonstrating how Aura's workforce intelligence platform enables businesses to develop comprehensive workforce strategies that align with their strategic objectives.
Aura’s platform offers a deep dive into external labor market data, pulling information from sources like job postings, social media, and employee reviews. Aura helps businesses create strategic workforce plans that optimize labor costs and align with future business goals by providing detailed insights into workforce capabilities, hiring trends, and regional job market dynamics.
Shaler explored how Aura’s workforce intelligence can inform business strategy and strategic workforce planning frameworks. For instance, companies can monitor job posting data across international markets to highlight regional hotspots, identify talent gaps, and explore sector-specific trends. This allows organizations to effectively manage talent by aligning their workforce with current and future business needs.
He explains that weeks of manual data gathering can now be reduced to minutes. By leveraging Aura’s platform, businesses can get a solid competitive advantage with real-time data that helps them mitigate risks and optimize labor costs.
To illustrate the workforce planning process, Shaler used a real-world example from the Buy Now, Pay Later sector. Through this analysis, we learned how Aura provides workforce analytics that reveals skills gaps, employee turnover, and even workforce configuration.
One key insight? Smaller companies tend to have higher percentages of leadership roles, signaling an early growth stage. Meanwhile, job market trends reveal that larger players are more specialized, with heavier investment in engineering roles. This kind of workforce optimization offers businesses a clearer picture of their workforce supply and skills gaps, helping them plan for the right workforce configuration to support their growth.
Speed and accuracy are critical in workforce planning. Aura’s platform delivers workforce analytics that supports human capital management, allowing HR leaders and management consultants to quickly assess labor market conditions and develop workforce strategies that support business growth.
“With Aura’s data on job postings and employment growth, you can create a strategic workforce plan that not only meets immediate hiring needs but also anticipates future workforce demands,” explained Evan.
This is where strategic workforce planning helps organizations stay ahead. Companies can adapt their workforce plans to address international labor market fluctuations and changing economic trends by analyzing remote job trends, sector-specific trends, and regional job market dynamics. Moreover, job posting data can serve as a leading indicator for where the future workforce is heading—whether it’s growing remote work trends or new job postings highlighting emerging skills.
The strategic workforce planning demonstrated in this webinar was aimed at business leaders and key stakeholders looking to align their workforce strategy with their major objectives. Aura's ability to integrate data analytics into the workforce planning process ensures that companies can mitigate risks, improve employee engagement, and retain talent in a rapidly evolving market.
One standout newer feature from the webinar was the Sentiment Dashboard, which tracks employee engagement across sectors. This tool provides actionable insights into employee turnover and highlights how companies can improve their retention of employees—crucial for businesses looking to gain a competitive advantage in international markets.
Another key takeaway from the webinar was the ability to track workforce trends over time. For example, remote job postings have grown significantly in recent years, with many companies offering new remote jobs as part of their strategy to tap into global talent pools. This trend reflects the increasing demand for flexibility in the workplace and allows businesses to adapt their workforce planning strategies to capitalize on the remote job market.
In today’s fast-paced business environment, strategic workforce planning ensures companies can stay agile and responsive to market trends. Whether you're tracking remote work trends, assessing skills gaps, or planning for business growth, Aura’s platform provides the workforce intelligence needed to make data-driven decisions.
From optimizing labor costs to creating future-fit workforce strategies, Aura enables businesses to align their strategic workforce with business goals—offering a solid competitive advantage in a constantly evolving job market.
Also of note, particularly for consultants, is Aura’s unparalleled ability to clean, standardize, and aggregate workforce data. You’re not just gathering data—you’re gaining detailed insights that drive real business results.
For those interested in learning more about strategic workforce planning and intelligence, check out the full webinar recording.
Stay tuned for more webinars, where we dive deeper into workforce planning strategies, explore sector-specific trends, and highlight how workforce data can help you meet your future business goals.
If you’re looking to optimize your workforce planning and human capital management, learn more about how Aura can help you effectively manage talent and stay ahead in today’s competitive corporate ecosystem.