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Explore the Surprising Evolution of Software Job Markets in 2025
New workforce intelligence from Aura paints a detailed picture of where software engineering jobs are growing and where surprising shifts are taking place.
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Want deeper insights into software hiring trends and workforce dynamics? Book a demo of Aura to see how real-time analytics can give you the edge.
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Top Software Skills in 2025: Python, SQL, and AI Still Dominate
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Python (26,816 mentions) and SQL (25,886) top the list of most in-demand software engineering skills, underscoring the continued dominance of data-centric and backend roles. Artificial Intelligence, AWS, and troubleshooting are the top five, confirming the need for cutting-edge and foundational technical expertise.
Who’s Hiring? Top Employers Driving Software Job Growth
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Amazon is the top employer with nearly 1,700 software job postings, but Cognizant’s 1,425 openings reveal strong demand from outsourcing and IT consulting firms. Insight Global and Eliassen Group also show up in the top 5, signaling a large share of roles being brokered through staffing channels.
Where Software Jobs Are Growing Fastest: States to Watch in 2025
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While California and Texas continue to lead in overall job volume, Virginia posted a 10% monthly growth, and Arizona leads the nation with a 19% increase. Meanwhile, states like Louisiana and South Dakota saw software job postings fall by more than 20%.
Software Job Growth by Industry: Consumer Goods is Booming
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The most surprising insight is that the Consumer Goods sector saw a 158% increase in software engineering roles, outpacing traditional tech and logistics. Legacy brands may be ramping up their AI, e-commerce, and supply chain tech investments in a significant way.
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Declining Sectors: Software Roles in Information Services Are Dropping
Job postings in Information Services fell 43%, potentially signaling a wave of automation, platform consolidation, or reduced digital media hiring.
What This Means for Job Seekers, Employers, and Investors in Tech
The data suggests a tech job market that’s both resilient and reshaping. High-skill roles are still in demand, but where and how companies hire is evolving. From AI-powered logistics to rising tech hubs in Virginia and Arizona, the future of software work is increasingly decentralized and unpredictable.
Looking to stay ahead of tech hiring trends? Schedule a personalized demo with Aura to explore the software job market data and many more business trends shaping 2025. Turn insights into strategy!
